The brand personality test: How to know your brand's personality
The brand personality test: How to know your brand's personality. Why Knowing Your Brand's Personality is Crucial for Success.
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Mar 15, 20235 min read
Above-the-line-marketing (ATL), Below-the-line-marketing (BTL) and... Through-the-line-marketing
Above-the-line (ATL) and below-the-line (BTL) marketing are two categories of marketing strategies used by businesses.
Mar 15, 20234 min read
The History of Marketing: How and When Did Marketing Start?
Marketing has been around for centuries, dating back to ancient civilizations such as Egypt, Greece, and Rome.
Mar 12, 20232 min read
How FedEx benefited from the 'Cast Away'Product Placement strategy
Despite not paying for product placement, FedEx provided access to their facilities and logistical support
Mar 12, 20232 min read
What is Marketing Mix? How to use the 4Ps in Marketing Mix to grow your brand
These 4 elements are what as marketers we use to create a comprehensive marketing strategy that addresses the needs and preferences of your
Mar 9, 20232 min read
What is brand loyalty and how to create love for your brand with examples of successful marketing
The proper marketing term for brand love is "BRAND LOYALTY." It refers to the consumer's devotion and commitment to a particular brand or pr
Mar 2, 20235 min read
Healthcare Marketing in 2023: Embracing Trends and Strategies for Success
In today's world, the healthcare industry is constantly evolving, and marketing strategies for healthcare providers must keep up with the ti
Mar 1, 20232 min read
Renting Van Gogh's bedroom for $10? The power of Guerrilla Marketing and Airbnb's strategy.
they used this recreation of Van Gogh's room painting at a museum and put it for rent on Airbnb for $10 per night.
Feb 28, 20231 min read
Canva Tutorial: How to change the background of your videos with CANVA without a green screen!
Canva Tutorial: How to change the background of your videos with CANVA without a green screen
Feb 8, 20233 min read
What is Corporate Marketing: Parts of corporate marketing and examples
Corporate marketing is a crucial aspect of any business organization that helps build and promote its brand image in the market.
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