Marketing Strategies

Dec 5, 20233 min read

The brand personality test: How to know your brand's personality

The brand personality test: How to know your brand's personality. Why Knowing Your Brand's Personality is Crucial for Success.

Mar 31, 20234 min read

TIK TOK BANNED IN THE US? Lessons from the from the Looming TikTok Ban

With a 90% chance of a ban, brands are starting to understand the importance of diversifying their presence.

Mar 15, 20234 min read

"Is your Google Reviews killing your referrals from insurance"?

over 70% of consumers read online reviews when considering a new doctor.

Mar 15, 20235 min read

Above-the-line-marketing (ATL), Below-the-line-marketing (BTL) and... Through-the-line-marketing

Above-the-line (ATL) and below-the-line (BTL) marketing are two categories of marketing strategies used by businesses.

Mar 9, 20232 min read

What is brand loyalty and how to create love for your brand with examples of successful marketing

The proper marketing term for brand love is "BRAND LOYALTY." It refers to the consumer's devotion and commitment to a particular brand or pr

Mar 1, 20232 min read

Renting Van Gogh's bedroom for $10? The power of Guerrilla Marketing and Airbnb's strategy.

they used this recreation of Van Gogh's room painting at a museum and put it for rent on Airbnb for $10 per night.

Feb 8, 20233 min read

What is Corporate Marketing: Parts of corporate marketing and examples

Corporate marketing is a crucial aspect of any business organization that helps build and promote its brand image in the market.