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The brand personality test: How to know your brand's personality
The brand personality test: How to know your brand's personality. Why Knowing Your Brand's Personality is Crucial for Success.
Dec 5, 20233 min read
TIK TOK BANNED IN THE US? Lessons from the from the Looming TikTok Ban
With a 90% chance of a ban, brands are starting to understand the importance of diversifying their presence.
Mar 31, 20234 min read
"Is your Google Reviews killing your referrals from insurance"?
over 70% of consumers read online reviews when considering a new doctor.
Mar 15, 20234 min read
Above-the-line-marketing (ATL), Below-the-line-marketing (BTL) and... Through-the-line-marketing
Above-the-line (ATL) and below-the-line (BTL) marketing are two categories of marketing strategies used by businesses.
Mar 15, 20235 min read
What is brand loyalty and how to create love for your brand with examples of successful marketing
The proper marketing term for brand love is "BRAND LOYALTY." It refers to the consumer's devotion and commitment to a particular brand or pr
Mar 9, 20232 min read
Renting Van Gogh's bedroom for $10? The power of Guerrilla Marketing and Airbnb's strategy.
they used this recreation of Van Gogh's room painting at a museum and put it for rent on Airbnb for $10 per night.
Mar 1, 20232 min read
What is Corporate Marketing: Parts of corporate marketing and examples
Corporate marketing is a crucial aspect of any business organization that helps build and promote its brand image in the market.
Feb 9, 20233 min read
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